Flow and Experimentation: How Unity Ads Grows Software

Unity Ads has grown quickly from a small startup to over hundred people. Our advertisement SDK is found in half of the world’s mobile phones and digital advertising is a rapidly changing industry. So our challenge is to provide high quality software at large scale with constantly updating requirements. And to do this predictably and while still having fun.

Come and see how we do this. Learn real world experiences on using data-driven experimentation, pull-based flow, continuous deployment, value stream mapping and replacing backlogs with short buffers.